Social networking and the church

I’ve written about social networking (i.e. MySpace, Facebook, etc) here before. I’ve also written about the idea of churches getting behind these networks and putting them to use for marketing, announcements, building community, etc. etc.

I haven’t heard a lot of feedback other than on the techie side of things. I read recently about Mars Hill’s social networking strategy over at digital.leadnet.org.

Here’s an overview:

  • Pastor Mark Driscoll’s Facebook profile has 4000 friends
  • Less than 20% of these friends are from the Seattle area
  • He has apps to read in his blog, link to his books from Amazon, play videos from their Ask Anything sermon series, and read in Mars Hill RSS feeds
  • He gets 20 messages and wall posts a day
  • Mark Driscoll’s Myspace profile has 400 friends

In addition to this, Dustin told digital.leadnet about an internal project they’re working on – “Our IT department is currently developing our own social network, the City, that will be used for almost all communication within the church.” More info on their soon-to-launch social network here.

This is very cool in my book (of course Mars Hill apparently has a full IT team and their own blog). They’re building the site on Ruby on Rails. Not real familiar with that software or “programing language” but it looks cool. I’m looking at doing something with Elgg.org for now. But I’m seeing more folks using Ruby on Rails. Might be worth looking into.

So the techies are interested in all this and implementing it – but for me part of the thrill of implementing a social network for encounter or other churches is the challenge aspect of it. I wonder how enthused average users or church members would be in using it.

So I put together a quick survey over on the encounter blog. I’ve plugged it via our Twitter feed, our Facebook group, a MySpace bulletin and of course here. I’d encourage you to take a second and fill out the form, regardless of if you’re an active part of encounter or not. And I’d love for you to push the survey on your own blogs as well. The more input the better.

And yes – you can remain anonymous in filling out the form.

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Jonathan Blundell

I'm a husband, father of three, blogger, podcaster, author and media geek who is hoping to live a simple life and follow The Way.

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